文化艺术的创意讲述者
“Starting from YiYi, we aim to immerse ourselves more deeply in this world,
uncovering its overlooked beauty.
从YiYi出发，我们想要更深刻地体验这个世界，挖掘被忽略的美好。
用现代创意手法重新演绎艺术文化IP，与合作伙伴共创效益，同时创造出无尽的意义。
We seek to reinterpret the art and cultural IP through modern, creative techniques,
collaborating with our partners to achieve mutual benefits and create infinite meaning."
YiYi, two simple syllables that encompass multiple meanings.
'Yi' is taken from the names of our founders.
‘Yi’ is also the pronunciation of the number ‘one‘ in Chinese.
When two 'Yi's are put together,
they form the pronunciation of the Chinese word for 'meaning.'
'One' added to 'one' becomes two, two gives birth to three,
and three gives birth to all things.
This represents the development process of all things,
from few to many, from simple to complex.
It reflects the summary of the development laws
of all things in ancient Chinese philosophy.
‘Meaning’ is the significance that humans give to objective things.
It is the summary of the reason, function, and value of things' existence,
representing the rich spiritual world constructed by humans."
YiYi，两个简单的音节，包含着多重含义。
Yi 取自几位创始人名字中都含有汉字发音；
Yi 也是数字“一”的读音；
两个 Yi 连在一起则构成了中文“意义”的读音。
“一”加“一”会变成二，二生三，三生万物，
表示出万物由少到多，由简入繁的发展过程，
代表着中国古代哲学中对世间事物发展规律的总结。
“意义”是人类认识客观事物后为其赋予的含义，
是对于事物存在的原因、作用及价值的总结，
代表着人类在物质世界之外构建出的丰富的精神世界。
